Trinational KTUR Summer School Entrepreneurship – On the way to your own company: 29 August to 2 September 2022

The Trinational KTUR Summer School provides first-hand insights into the dynamic world of entrepreneurs. Over the course of a week, the big questions of any business are examined from a practical perspective: What is my business model? How do I make money? Where does the funding come from? How can I attract enough customers? Am I suitable as an entrepreneur? What is a business plan? How do I attract and motivate employees?

Furthermore, do you enjoy meeting students from Germany and France and extend your network in the Upper Rhine Region? Then this Summer School is for you. It is a collaboration across borders between University of Strasbourg, University of Freiburg and the University of Applied Sciences and Arts Northwestern Switzerland. The class will compromise of students from all three countries and we will have inputs from lecturers and founders from the different universities.

The sessions are interactive and each day there is time to apply the tools and techniques to business ideas from the class in interdisciplinary teams.


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  • Students at all levels in the Upper Rhine region; especially students with little knowledge of business administration.

  • Students who are considering setting up their own company in the future.

  • Students who want to understand what it means to start and run a business. It is not necessary to already have a business idea or entrepreneurial activities. Interest in the topic is crucial.

The Summer School is limited to 30 participants.

Monday 29 August until Friday 2 September 2022. The five days will be divided between University of Strasbourg (France) for Monday/Tuesday, Campus Basel FHNW (Switzerland) for Wednesday/Thursday and University of Freiburg (Germany) for Friday.

The students:

  • recognize different business models and assess their potential for success.
  • reflect on the extent to which they are suitable as entrepreneurs.
  • distinguish between different methods of attracting customers.
  • explain the different ways in which businesses make money.
  • use different methods to develop and test business ideas.
  • are aware of the important legal issues involved in starting a business.
  • present ideas in a convincing manner.
 Morning, 8.30 – 12.00Afternooon, 13.15-17.00
29 Aug 22



Introduction / Ideation /
Business Model


  • Idea generation with different
    creativity techniques
  • Selection and development
    of promising ideas
Business model


Selection of ideas to be
worked on during the week
and development of the
business model (7-key model)


30 Aug 22



Intercultural Management

  • Cultural awareness
  • Cultural dimensions
  • Communication across
  • cross-cultural teams


  • How do I present an idea convincingly?

Market analysis

  • 5 forces
  • Competiton analysis
  • Market segmentation
  • Persona
31 August 22



Market entry

  • How do I reach my customers?
  • Marketing strategy
  • Offline / Online / Sales
  • Pricing
Minimal Viable Product


  • How can I test in a quick and cheap way, whether my business idea is viable?
  • How can I constantly improve?
1 Sept 22




  • How will my idea work out financially?
  • How much capital do I need?
  • How do I get the required capital?

Me as an entrepreneur and my team

  • What makes a founder?
  • What do I need to consider for my co-founding team?
  • How do I recruit the right employees?
2 Sept 22




Final presentations of the
business ideas

Ecosystem and Closing

  • Feedbacks to the groups
  • Entrepreneurial Ecosystem and offerings in the Upper Rhine region by the different universities
  • Awards and Closing

Different lecturers and entrepreneurs from France, Germany and Switzerland.

Organisational details

Please apply with a short summary of why you want to be part of the Trinational KTUR Summer School.
The deadline for registration is July 15, 2022. The number of places is limited. You will hear from us by the end of July 2022, whether your application was successful or not.

The Summer School gives 2 ECTS. Active participation during the whole week is required to receive the credits.
Please contact your university regarding the recognition.


If you have any questions, please do not hesitate to contact us.

Prof. Dr. Rolf Meyer

Lecturer in Entrepreneurship


Dario Meyer

Research Associate


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