Design Thinking Workshop – Empathize and turn your findings into a business idea!

Design Thinking workshop for students, researchers and entrepreneurs! In 2 sessions on November 19 (9 a.m. to 1 p.m.) and 22 (2-6 p.m.), participants will experience the entire “need finding phase” of the Design Thinking process and, step-by-step, turn their findings into a business idea.

Design Thinking is a Human Centered Innovation Approach where human needs, hopes and aspirations come before any thoughts on feasibility or viability. Once the essential needs are interpreted and formulated into opportunity areas, the design thinking team starts with the solution finding: to create as many solutions as possible, select the best and directly go into prototyping of those ideas in order to gain Customer feedback and fine tune the idea.

This workshop will help you to:

  • get an overview of the mindset, tools and process of Design Thinking
  • experience how to empathize with different stakeholders and their perspective on a topic
  • interprete the statements and behaviours from observation and turn them into an Opportunity Area
  • apply brainstorming and rapid prototyping for solution finding
  • pitch your idea.

The workshop is run by Dr. Isabel Creuznacher . She is a successful innovation consultant for companies and educational institutions. She offers worldwide customized seminars and consultancy with focus on the topics Innovation, Entrepreneurial Personality and Intercultural Management, helps companies to develop new business segments and does order-related trend research for innovation world-wide. Currently, she is focusing on the Middle East.
She has been teaching for several years at various international Universities in India (Christ University, Bangalore), Saudi Arabia (Dar Al-Hekma University, Jeddah), Germany (EBS Business School, Wiesbaden) and Switzerland (University of St. Gallen (HSG))